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Oberlin’s Business Growth As Seen In Oberlin High School Annuals

Saturday, October 18th, 2014

by Linda Gates, Front Office Employee

Hello everyone!  My name is Linda Gates. I work at OHC through the Mature Services program. Mature Services helps people 55 years old and over find jobs where we can learn new skills and get back into the working world. We are placed in non-profits. I have learned many new skills at OHC. So far I have learned new computer programs, GIANT MAIL PROJECTS, research, and oral history transcription. And I am still learning.

I have been working on an ongoing project for the Museum Education and Tour Coordinator for a year now. The project is this: documenting the advertisements in the O-High annuals (year books from Oberlin High School). The oldest annual in our collection is from 1900 and I have worked my way up through 1945. The spread sheet has this information: name of annual, year, the business name, description of the business, address and phone numbers, and slogans. It is interesting how the advertisements become more sophisticated through the years. Many businesses had their business phone and their home phones listed. It is interesting to see the growth of this area in the phone numbers. The numbers begin with just two digits, then three and four digits by 1945.

Here are a few that I have selected to share with you. Some are straight forward, some are funny, and some patriotic. I hope you enjoy them.

1900 Oberlin Coal and Lumber Co.
Leading Dealers in the best of all grades of hard and soft coal
Interior finish, doors, sash, blinds, shingles, lath, plaster, hair, etc.
Office Mills and Yard 271 S. Main St., Phone 52

1900 Lee, The Hack and Liveryman
Carriages, phaetons, buggies or traps for driving
“It is the season now to go, about the country high and low, and bring back pleasant time to show, ’tis well Lee’s Livery to know.”
32 E. College Street, Phone 77

1924 Jackson Broadwell Co.
Canfield Gasoline, Wm. Penn Motor Oils
N. Main Street (On the square)

1925 Dalton Bootery
“Tis a Feat to Fit Feet”

1925 Mary E. Vanderlip, Fireside Industries
Home-woven linen and wool in sport skirts, bags, scarfs, runners, table covers, luncheon sets and pillow covers
Berea, KY

1925 Gibson Brothers
Lunch, candy, ice cream, baked goods made daily

1925 Rent a Ford Car Rental
(first car rental ad in the annuals)

1925 Ford Ad-04

1925 Ford Advertisement
Source: oldcaradvertising.com

1925 Ohly’s Corner Drug Store
“The best in drugs. Phone us your wants. We deliver.”

1925 Weiss, The Tailor
“nuff said”

1925 The Yocom Brothers Company
Men’s and women’s clothing for vacation days: knickers, khaki blouses, corduroy and suede-like jackets, “Bradley Bathing Suits” new model, reasonable prices

Bradley Bathing Suit

 

Vintage Ad for Bradley Bathing Suits
Source: Vintage Ads, a Livejournal community

1925 Severy & Sage
“The Home of the Richelieu”
(Richelieu Foods is a private label food manufacturing company founded in 1862, headquartered in Randolph, Massachusetts.)

1927 J.V. Hill
Straw Hats in all the styles, knickers, dutch trousers, sport sweaters
“Watch our windows.”

1928 Henry G. Klermund
Authorized Ford, Lincoln, Fordson Agent

1929 Pfaff & Morris
“Sell Society Brand Clothes, Florsheim and Bostonian Shoes”

Society_Brand_Clothes_Colliers_1913_Oct_4_advertisement

1913 Advertisement for Society Brand Clothes
Source: Colliers Oct. 4, 1913 / Wikipedia

1929 Haislet’s Billiard Room
All leading brands of cigars, cigarettes, tobacco and pipes

1930 C. G. Hallauer E. E. West
This is a “Dairy Service Company”
Watch for”the Cap with the Red Tab”, Pasteurized Milk and Cream
135 S. Main Street. Call 284 for Daily Service. Quality-Courtesy Satisfaction

1930 Dalton & Crowell Bootery
Shoes Fitted by X-Ray
Fluoroscopes consist of an X-ray generating tube and a fluorescent screen. In use, the patient stands between the two, and an image of the patient’s body appears on the screen. Unlike still X-ray images made on photographic film, fluoroscopes allow doctors to observe a moving body in real time.
33 W. College Street

1938 Miles J. Watson
“See the New Frigidaire with the Meter-Miser”

1938 The Ben Franklin Store
Variety Store
(1st ad appearing in annuals)

1938 Oberlin Food Store
Authorized Birdseye Dealers – Groceries

1939 The Gas Company
Servel Electrolux, Gas Refrigerator, Silent – Economical – Permanent

1939 The Oberlin Printing Co.
“Anything in printing, from a card to a book.”

1939 Sprunger’s Hatchery and Poultry Farm
“Quality chicks from blood-tested matings”

1940 Apollo Theatre
“Always a Good Show”

1942 Glenn’s Tower Lunch
Glenn Butch Bahr
“Our Coke supply is limited, And sugar’s rationed, too; Best wishes, tho, are free, and “Here’s Luck” from us to you!”

1942 Locke’s
“Good Food – Your Best Defense”
(image of a soldier)

1943 The Oberlin Savings Bank Company
“Send a Letter to Hitler… You don’t have to write anything. All you have to do is sign your name and BUY A WAR BOND. Every War Bond you buy is bad news to him. Sent this message Regularly and Frequently. Member–Federal Deposit”

1944 The O-High 1944
This 1944 annual has an airplane on the cover.  The inside has two pages with O-High written out in stars and strips and also a war plane.  The whole yearbook is very patriotic and beautiful. Pictures of men in uniform introduce a new chapter.

Words of Wisdom for the Incoming Class

Thursday, August 28th, 2014

by Jen Graham, 2013-2014 Local History Corps AmeriCorps Member

I work in a basement. Don’t worry, though! It’s not nearly as dismal as it sounds. There is plenty of light, and I’m surrounded by objects and photographs older than my grandparents. But when you’re in a basement, surrounded by so much history, it can be difficult to keep up with what’s going on in the present. That’s why, yesterday, as I was leading a walking tour through Oberlin, I was shocked to be overtaken by what seemed like thousands of new faces.

My penchant for exaggerating numbers aside, the fact remains that summer is ending. Whether we like to admit it or not, it’s time for a new school year. A new school year means new college freshman and parents wandering aimlessly and asking questions. I’ve heard some complaints, but I love it. When you live somewhere full-time, it can be easy to take it for granted. Oberlin is a beautiful city and full of a rich, dynamic history.  Seeing the excitement of the new students and their families as they take in the sights and sounds of Oberlin reminds me that I’m pretty lucky to live here.

I wanted to give the new students some words of encouragement, but felt unqualified. After all, less than a decade ago, I was one of them. I wore a lanyard; I forgot my umbrella; I asked where the Conservatory was while standing inside the Conservatory… But! If the two years since my graduation have given me anything, they’ve given me unrestricted access to some of Oberlin College’s early documents. So, naturally, I turned to history to find the words.

In the Oberlin Heritage Center resource library, we have a small, yellow book. In crimson text, it reads: Students’ Handbook, Oberlin College, 1929-1930. The information inside is charming, if mostly irrelevant to today’s college experience. If you do not find it helpful, I hope you will at least find it funny, because, if I learned anything in college, it was the value of a shared laugh.

Without further ado, I present: College Advice from the Thirties.

They even included a helpful, fold-out map in the back!

They even included a helpful, fold-out map in the back!

“To the Class of 1933:

You will graduate in the very year in which Oberlin is to celebrate its one hundredth anniversary. That puts it up to us to give you the benefit of a hundred years of teaching experience; and it puts it up to you to prove worthy of a rich opportunity.

Oberlin is recognized nationally as one of the great colleges of the country: we count on you, giving as well as getting, to help us to maintain its high standard.

The best of luck to you, and, more than that, the best of planned and earned success!

Ernest H. Wilkins
President.”

“Whether or not you will be happy in your freshman year, and the years to follow, depends on the way in which you handle yourself. At the risk of seeming to give unrequested advice the following constructive suggestions are made:

  • Keep well physically; get plenty of sleep and enjoyable physical recreation; eat regularly and sanely.

  • Cultivate cheerful acquaintances; develop a few true friendships.

  • Be active in group social affairs; develop buoyant liking for people. Live in the world of people; learn to adapt yourself to people rather than avoid them.

  • Be thoughtful of other people, rather than thinking about yourself and your possible troubles. Project your thoughts outward—concerning other people and other situations—rather than inward, concerning yourself and your worries.

  • Live in the world of reality; face facts as they are rather than build pleasant air castles which will later bring you unhappiness…

  • Cultivate confidence in yourself without developing self-conceit.

  • Exercise your mind; stretch it for all you are worth. Hard work will not injure your mind.

  • Think for yourself; have your own opinions, but avoid obstinacy.

  • Remember…the upperclassmen will have greater respect for you if you act like grown men and women…People old enough for college are too old for childish antics.”

“Customs and Traditions:

  • Chapel services are held in Finney Chapel from 12:00 noon to 12:20 week days, except Monday and Saturday…It is traditional that the student body rise as the President enters and remain seated until he has left the platform. These meetings serve as a most effective means of achieving college unity. One carries away genuine inspiration and a sense of peace and quiet.

  • All freshman men count it a privilege to be graced with the traditional Frosh cap. Buy one early, for it must be worn every day except Sunday until spring.

  • An excellent chance is afforded first-year men to settle any minor differences with their 1932 superiors in the Annual Frosh-Soph Scrap early in the fall. Ropes are provided all men and after thrilling cat-calls from opposite sides of the football field, the men rush towards one another. The object is to tie their antagonists’ hands and feet and carry them off. Wear old clothes!

  • Early each fall freshman and sophomore women vie with one another in a good-natured “scrap” or contest to determine whether the Frosh women shall wear their distinctions until Thanksgiving or Christmas.

  • Beware of the fireplace in Peters Hall! Only juniors and seniors may stand on its sacred tiles…

  • Rallies or “pep meetings” are held before important football games. The speeches are rare and the singing boisterous.

  • Masculine vitality runs free and numerous stags given at the M.B. [Men’s Building]. Donuts and coffee, worked off by boxing and wrestling, make one sleep blissfully.

  • Senior distinctions and caps and gowns appear after spring vacation. From then on the Seniors rule the Campus with their dignity.

  • Since no autos are used by students, bicycles and roller skates have become a common means of travel.”

“There’s Mischief in this Man”: William Mallory and the Oberlin Collegiate Experience

Thursday, November 14th, 2013

by Jen Graham, Ohio History Service Corps member at the Oberlin Heritage Center

As a historian, I’ve fallen in love with letters. There is a striking liminality in reading someone else’s mail. It’s as if, by unfolding the delicate creases of yellowed paper and losing yourself in a sea of cursive, you unfold time as well. With each new reading, experiences of the past come alive in the present.  People long since dead become children again. Couples who grew old together find themselves back in the adorably awkward throws of courtship. Every casual misspelling, every witty retort, tells a story, and what began as a research topic ends up feeling more like a close friend.

My most recent foray into historical familiarity has been with a man named William Garfield Mallory (1880-1918).  William Mallory was born in Chautauqua County, New York, and entered the Oberlin Senior Academy in 1899.  He graduated from Oberlin with an A.B. in 1905 and a Masters in Physics in 1907.  In 1909, he married Mary K. Pope of Oberlin. Afterwards, he moved back to New York to study physics at Cornell and graduated with his Ph.D. in Physics in 1918.  He then accepted a teaching position in the Physics Department at Oberlin College, but, unfortunately, died only a few months later of influenza.

William Mallory, from the Oberlin Heritage Center collections

William Mallory
(courtesy of the Oberlin Heritage Center collection)

I first met William Mallory when Prue Richards, the Oberlin Heritage Center’s collections assistant, invited me to help her organize the letters in a writing box donated by his descendants, Marianne Caldwell and William Dickerman. Also donated with the box were a sled, a jacket, a portable stove, and myriad family photos. At first I was just taking the letters out of their envelopes, laying them flat, and placing each one in an archival plastic sleeve. I wasn’t reading them or transcribing them; I was just preparing them for storage in the collections.  Well, curiosity got the best of me.

What piqued my interest was not the overall story of his life. Those were just facts to me—information to help contextualize the task at hand—until I noticed a return address on a letter. That’s when I had my first moment with William Mallory. The letter was a note from Mallory to his cousin, Edith, penned while he was a student at Oberlin College. The address was 115 E. College St., which I recognized because, just over a century after that letter was written, I had lived right across the street in Tank Hall.

Spatially, our college experiences were beginning to merge. I had to get closer. I devoured that letter and the others with it. I followed Mallory through the Oberlin College “Hi-O-Hi” yearbooks like a lovesick teenager.  I found him on the track team in 1902. I found him included among the stony-faced members of the Phi Delta literary society in 1905. I even found his graduation picture and quote. Surrounded by “cheery-voiced” men and women with “an abhorrence of sin,” our straight-backed, intellectual William Mallory was described rather differently. Five words laid it all on the table: “There’s mischief in this man.”

William Malloyr's yearbook photo from the 1906 Hi-Oh-Hi Oberlin College annual

William Mallory’s senior yearbook photo
(from the 1906 Hi-O-Hi Oberlin College annual)

And it must have been true, because his accomplice in the prank described below, Merton Chamberlain, was accompanied by the quote, “A kinder gentleman treads not the earth.”

Into our freshman’s bed there strayed a tin can, and a spool of thread. Sometime after going to bed he was aroused, lighted a match and began looking about for “the devil,” as he said. Mr. Luckey came to the stair door to see what was the matter. My partner and I then jumped into bed, and let the fun go on.
— William Mallory to his grandparents February 17, 1905

Not simply a prankster, in another letter, Mallory casually poked fun at his roommate Laverne’s facial hair, writing:

“He is growing a mustache (comprised of 8 hairs, the color of road dust, and a stick of wax on each end.) He must spend 15 minutes daily cultivating it. What a waste of time!”
— William Mallory to his cousin Edith, 1900

William Mallory had a dry wit, but, like most Oberlin students, he worked hard. While he took a particular interest in the sciences, he also studied German, Latin, geometry, botany, history, and religion. Even reading his schedule was exhausting. He often rose before dawn to begin his studies, and worked or attended literary society meetings until 9:30 or 10:00 at night, only to repeat the process again the next day. He had laboratory sessions to attend, and various odd jobs in town to earn money for the rooms he rented. He joined a basketball team (“the best team in the college”) with some boys in his class and attended church four times on Sundays. Surprisingly, he somehow found time to sleep six to nine hours every night!

My favorite passage about his schoolwork concerned a history course Mallory took from Mrs. Adelia Field Johnston. Mrs. Johnston was first a graduate of Oberlin’s literary course for women in 1856. She then accepted a position as principal of the Oberlin Ladies’ Department. In 1878, Johnston was appointed the first female professor in Oberlin, and she later became the first woman on the Oberlin College Board of Trustees.  Of her class Mallory writes:

History is my most enjoyable course now. Mrs. Johnston gives us outlines of her lectures, then we listen, and write them out from memory. Because it compels attention, as well as because the course itself is valuable, I like it.
— William Mallory to Edith (undated)

A similar highlight in the collection of William Mallory’s letters (and in any account of Oberlin’s past) has to do with girls. In describing Oberlin to his cousin Edith in 1900, he lamented that “the rules are very strict about fooling with the girls. Cannot stay at the boarding house after 7 P.M. Must not speak to them after meals on Sundays, etc. etc.” Even still, despite his busy schedule and all the restrictions, he managed to find time to visit the ladies once a week. By the end of that first year, he already had favorites. As students were leaving for spring break, he wrote to William Wood, his grandfather: “There are only two girls left. But as they are the two best ones of the lot, I could stand it, if the other boys did not think so too.”

He didn’t just talk about women, though. In multiple letters, Mallory mentioned speaking with people of different races. Whether it was the African-American student who won an oratory contest in the Academy, or John Williams who spoke at a party of the treatment of African-Americans in the southern United States, or two Chinese boys who had survived the Boxer Rebellion, these encounters with such a diverse community expanded William Mallory’s horizons and opened his mind to new experiences.

William Mallory also encountered all the diversity of weather northeastern Ohio has to offer. His meteorological observations were a delight to read. I remember last October when residual storms from Hurricane Sandy blew off part of the roof of the Science Center on campus. Once, when driving into Cleveland, I experienced four different weather patterns on my commute. It wasn’t so different for William Mallory in the early 20th century.

Yesterday was a beautiful day, but it snowed hard in the evening. The weather changes very quickly.
— William Mallory to his grandfather April 4 1900

Once in a while we have a day with blue sky, but twice in a while we have dark, rainy days…The wind blew down the flag pole, on the campus, and took off a good many large limbs, and more small ones. But the next morning the sun came up clear, there was a little breeze from the north, and we thought we had a promise of fair weather, but now rubber boots are the proper things to wear again.
–William Mallory to his grandparents, 1903

The more I got to know William Mallory, the less I was prepared to stumble across the last two letters from Oberlin, dated October 6, 1918. One was from William Mallory to his mother in New York, wishing her a happy birthday, and describing a little of his new teaching job at Oberlin. He was busy because the laboratory was not in very good shape. There were a surprising number of young women in his classes, he declared, though “not all of them give early promise of being great scholars of Physics.” He wondered if some of the young ladies might not “drop out soon.”

The other letter was from his ten-year-old daughter, Stella Irene, to her grandmother, also wishing her a happy birthday. In the letter, little Stella Irene wrote in the large, careful print of a child about her school, her younger brother, Robert, a pet chicken, and her father’s health. “Dada is much better,” she said. “He is so he can get up and around some. A lot better than when we came.”

Sadly, not long after these letters were posted, William Mallory was dead. He was 38 years old. Out of respect for his memory, classes at Oberlin College were cancelled on October 21, 1918 for his funeral. He was survived by his wife, Mary Pope Mallory, and his two children, Stella Irene, age 10, and Robert, age 5.

William Mallory with his wife, Mary, daughter, Stella Irene, and son, Robert.

William Mallory with his wife, Mary, daughter, Stella Irene, and son, Robert
(from the Oberlin Heritage Center collection)

William Mallory’s letters are important, not simply for their sentimental value. They tell a story of a time in Oberlin when strict rules for female students were beginning to loosen, when people of all races came together to talk about their experiences, and when World War I took control of the community’s routine. The letters, photographs, and objects donated by Marianne Caldwell and William Dickerman add important dimension, not only to the name William Mallory, but to the already multi-faceted story of Oberlin as well.

New Kid on the Block

Tuesday, September 24th, 2013

Hello!  My name is Jen Graham, and I’m the new Local History Corps Americorps volunteer serving at the Oberlin Heritage Center.  I was born and raised in Columbus, Ohio, and graduated from Oberlin College in 2012 with an honors degree in early U.S. history.  After graduation, I stayed in Oberlin and spent the past year working at Agave and doing research with Dr. Carol Lasser, Professor of History at Oberlin College.  I enjoyed a lovely summer here in Northeastern Ohio, working at Hale Farm & Village in Peninsula, shuffling around in a hoop skirt and getting a taste of what it was really like to live in Ohio in the 1800s.  When I’m not talking about historical things, you can probably find me Irish dancing, gardening, reading, hiking, stargazing, or singing silly songs.

I am very excited to begin work at the Oberlin Heritage Center.  When I say I’ve fallen madly in love Oberlin’s history, it’s not a figure of speech.  Anyone who knows me will attest: with me at your side, a casual stroll through town quickly becomes a trip back in time.  I can’t help it!  The landscape of Oberlin is a rich tapestry of earth-moving events, inspirational stories, and extraordinary people, and I love to share.  History has always been an interest of mine, but it wasn’t until I came to Oberlin that I truly understood the positive impact it can have on communities.

The African environmentalist Baba Dioum wrote: “In the end, we will only conserve what we love. We will only love what we understand. We will only understand what we are taught.” I most often hear this said with regards to environmentalism–the more we teach people about the natural world, the more likely they are to fight to save it–but I believe its message can be expanded to history as well.  Working with youth across Ohio—in Yellow Springs, Columbus, Cincinnati, Peninsula, and Oberlin—I’ve witnessed how life-changing the historical process can be.  Engaging people in memory-making not only inspires a sense of place and pride in their community, but develops valuable connections across socioeconomic, racial, and gendered lines as well. By making local histories relatable and accessible, we can inspire a generation to care, not only about where they’ve been, or where they are, but all the possibilities of where they have yet to go.

halefarmfun

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Digitizing the Oral History Archive: Winter Term 2013

Tuesday, January 29th, 2013

For a few years, I have conducted a self-designed research project using oral histories and the Oberlin College Archives. Never before had I considered working on the other side of the archive, or to be the person who preserves these historical documents. After a month of serving as an oral history processing assistant at the Oberlin Heritage Center, I now better understand the process of preserving the history I’ve been studying for so long. I have always viewed historical research as one big puzzle where I find little pieces of a story that seem unrelated, but then I find links that tie them all together. I never saw archiving as a puzzle, or even like research, until I started working at the Heritage Center. One month later, I really regret my dismissive attitude toward the hard work and problem solving that preservation and archiving entail.

My Winter Term project consisted of taking the oldest tapes of Series I of the oral history archive and digitizing them so they can be preserved much longer than they can be on tapes. Over the month, I digitized all of the tapes from 1979 and 1982, as well as some of the 1983 collection and an occasional later tape. I spent each day playing the entire oral histories in a converter that created a digital file from a cassette tape. Afterward, I edited the file to take out large breaks between the sides of the tape and in the beginning of the interview. Some days, this task went smoothly. On other days, I regretted thinking it was so simple. There were a few days that I spent trying to solve a mystery, like tracking down tapes or finding out if an interview was really only 8 minutes long or why a tape stopped playing after so many minutes. I quickly realized that archival work was not just a mundane task that was necessary so that researchers could do their work. It is its own kind of research and problem solving; there are still pieces to fit together.

In addition to better understanding preservation of oral histories not recorded in digital format, I also learned more about Oberlin’s history. Although I have been researching Oberlin for a few years, my topic is very specific. With little time to finish my research project each summer before I must present it, I haven’t had the luxury of learning a lot of historical context, especially about the town. My project has always focused heavily on Oberlin College rather than the town, and only in the 1960s and 70s. I have learned some things about businesses in the town from alumni with whom I’ve spoken, but never about the 1950s or earlier. Listening to the Series I oral histories at the Heritage Center allowed me to learn more about Oberlin life, such as dating, racial tensions, and the depression, which helped me situate how and why the 1960s happened as they did—though perhaps, I’ve gotten even more confused and need to do more research!

A 1982 interviewee, Mildred Haines, said that when she left in 1920 and returned in 1975, one of the biggest changes was the appearance of the students, but that underneath, they were just as smart and dedicated as they were decades before. After only hearing the students’ side to the story, hearing a town impression of Oberlin College students was really interesting and highly relevant to my own interests even before I came to the Heritage Center. My research emphasizes that Oberlin’s history reflects and contributes to American history. After listening to oral histories of about 30 residents, I have a much more holistic—but hardly complete—view of Oberlin’s history. I used to think that an archivist’s job was to aid researchers. Now I realize that there is so much more to archives and places like the Oberlin Heritage Center and that they have a very rightful place next to researchers.

Brittany Craig, OC ’13